case study: prime health
PRIME HEALTH
KNEXU LIMITED
Weybridge and London, United Kingdom
About:
Prime Health is a national provider of medical imaging, diagnostics, and wellness services. As part of its growth strategy, Prime Health partnered with Knexu to expand its self-pay offerings, strengthen digital engagement, and explore new site opportunities to reach wider patient groups.
OBJECTIVES
Service Expansion
Identify high-growth opportunities and new clinical offerings to meet patient demand.
Patient Engagement
Boost engagement through targeted campaigns and digital presence.
Market Differentiation
Position Prime Health as a premium, patient-first alternative to NHS and competitor services.
APPROACH
Conducted in-depth market research to define patient personas and service gaps.
Designed a tailored marketing strategy with content, PPC, social, and seasonal promotions.
Developed digital campaigns to drive awareness of self-pay imaging and fast-access diagnostics.
Analysed competitor landscape to identify unique positioning opportunities.
Refined service delivery workflows to improve the patient journey and satisfaction.
Recommended locations and formats for future Prime Health sites based on demand modelling.
RESULT
Increased Engagement
Achieved measurable growth in new patient acquisition and digital interactions.
New Services
Successfully launched new diagnostic offerings aligned with patient interest and demand.
Revenue Growth
Enhanced conversion of self-pay services through effective marketing and offers.
Market Positioning
Differentiated Prime Health through clinical quality, accessibility, and strong branding.
CONCLUSION
Knexu helped Prime Health elevate its brand and patient proposition, strengthening its position in the competitive diagnostics market. With a robust marketing approach, optimised service pathways, and clear growth insights, Prime Health is now better positioned to scale its offer and deliver exceptional care to a wider audience.