Strategy measured by the return, not the recommendation.
We work across sport, health and wellbeing, for academia, public and private organisations. Every engagement is scoped to a number: new revenue, recovered margin or unlocked capital. Where the strategy needs infrastructure that does not exist yet, we build that too, and it earns as well.
Three ways we move the number.
We do not sell activity. Every engagement is scoped to one of three financial outcomes, and we say which before we start.
Grow revenue
New revenue lines, better conversion of the demand you already have, and commercial assets that were never properly monetised.
Recover margin
Reconfiguration that removes leakage and returns clinical, operational and commercial capacity to the work that pays.
Unlock capital
Business cases and analysis that release investment, protect it from the wrong decision, and de-risk the next one.
Where we create it.
Three areas we know deeply enough to be accountable for the outcome, not just the advice.
Consultancy overviewSport
AreaCommercial revenue, athlete medical provision and participation growth for governing bodies, clubs and tournaments.
Return: new sponsorship, matchday and medical-service revenue from assets that were under-monetised.Health
AreaNew revenue, faster access and unlocked capital for independent diagnostics, NHS private patient units and provider groups.
Return: a direct self-pay revenue line, higher conversion of existing demand and capital released for the next site.Wellbeing
AreaSustainable income, prevention pathways and impact you can prove, for community wellness and third-sector delivery.
Return: income that is not grant-dependent, plus evidence robust enough to keep the funding that is.Who we create it for.
The same three returns, delivered differently depending on who is buying and what the rules are.
Academia
SectorCommercialised research, funded delivery plans and industry partnerships for universities and incubators.
Return: a fundable roadmap that turns research strength into industry revenue.Public organisations
SectorTender wins, recovered capacity and private-patient income for NHS trusts, local authorities and governing bodies.
Return: contracts won, capacity returned and income grown inside the public framework.Private organisations
SectorGrowth, market entry and new revenue lines for independent providers, clubs, operators and start-ups.
Return: new revenue, a defensible route to market and an engagement model built to scale.The difference, in the client's words.
A new revenue line, not a report
Self-referral pathways that make diagnostic access faster, easier and more patient-led, removing the barriers at entry that capped direct demand.
Return: a direct self-pay revenue line and higher conversion of existing demand.Every ticket, more revenue
A market entry and go-to-market strategy connecting ticketing with retail, fundraising and engagement, unlocking pre-sale and post-event opportunity.
Return: revenue captured before, during and after the event.Research, made fundable
The business delivery plan for a new Sports and Health Technology Incubator: stakeholder engagement, knowledge development and delivery frameworks.
Return: a roadmap built to unlock funding and industry partnership.When the return needs building.
Three platforms of our own. Each began as advisory work and became an asset that earns.
The practiceDataLense
Live · datalense.orgHealthcare commercial intelligence: catchment-level market scoring, competitor mapping and a population health profile for any UK postcode.
Return: better site decisions and capital protected from the wrong location.Straight Talking
Launching October 2026Patient-reported outcomes and experience across the whole clinical journey, built for PHIN and PROMs obligations.
Return: a mandated obligation turned into an evidence asset for insurer and commissioner negotiation.Knexusport
In serviceAthlete medical operations for clubs, governing bodies and tournaments: bloods, imaging coordination, medical directories and secure image transfer.
Return: medical provision run as a managed service instead of a scatter of ad-hoc cost.Tell us the number you are trying to move.
A first conversation is thirty minutes and costs nothing. Bring the outcome you want, the constraint in the way, and the date it has to change by. If we are not the right people, we will say so.