case study: eventmaster
EVENTMASTER
KNEXU LIMITED
Nationwide, UK and Ireland.
About:
Eventmaster is a digital ticketing platform designed to support grassroots and non-elite sports events across the UK. With a mission to simplify participation and improve event management, Eventmaster partnered with Knexu to craft a clear market entry strategy and build a foundation for scalable, sustainable growth.
OBJECTIVES
Strategic Direction
Develop a robust market strategy to guide entry and long-term expansion.
Market Insight
Conduct detailed analysis to identify high-potential regions and user segments.
Engagement Plan
Build a go-to-market model that drives event organiser and participant uptake.
APPROACH
Conducted nationwide market analysis to identify target geographies based on event density, sport type, and demographic fit.
Created a phased go-to-market plan tailored to grassroots clubs, local organisers, and sport governing bodies.
Developed messaging frameworks and brand positioning to appeal to the amateur and community sports market.
Recommended local partnerships with clubs, leagues, charities, and community networks to accelerate growth.
Built digital marketing strategies, including email, social, and SEO, to attract both organisers and participants.
Produced action plans for direct outreach, onboarding, and platform use incentives.
RESULT
Strategic Clarity
Delivered a comprehensive market entry strategy aligned with Eventmaster’s mission and capacity.
Platform Growth
Enabled traction in new regions and across multiple sports through structured outreach.
Brand Positioning
Positioned Eventmaster as a trusted, community-first ticketing platform.
Scalable Model
Built a replicable strategy to roll out across the UK, with built-in flexibility for local needs.
CONCLUSION
Knexu helped Eventmaster go beyond technology by delivering a strategic foundation for commercial success. By identifying key markets, creating outreach frameworks, and building trust with organisers and participants, Eventmaster is now equipped to scale its presence and support thousands of community events across the country.