Case study: Medical Imaging partnership

16 May

MEDICAL IMAGING PARTNERSHIP

KNEXU LIMITED

Nationwide, United Kingdom

About:

Medical Imaging Partnership (MIP) is a national diagnostic imaging provider delivering high-quality services across MRI, CT, ultrasound, and more. Known for its patient-first approach, MIP worked with Knexu to create self-referral pathways, streamline GP referral processes, and build out its presence in the self-pay market.

OBJECTIVES

Pathways

Develop accessible self-referral options for MSK, prostate, and cardiac services.

GP Growth

Build GP packages that support easy, compliant referrals into diagnostics.

Market Presence

Drive patient acquisition through self-pay marketing strategies and digital campaigns.

APPROACH

Designed clinically governed self-referral pathways across key specialities.
Collaborated with GPs to structure streamlined referral packages.
Built and executed a patient-centric marketing plan including content, PPC, social media, and blogs.
Aligned internal teams to improve onboarding and patient journey experience.
Established clear performance metrics to track uptake and patient conversion.
Supported internal change to align operational delivery with rapid pathway growth.

RESULT

Increased Revenue

Doubled the volume of self-pay and self-referral patients within 12 months.

Improved Engagement

Enhanced visibility and engagement with patients seeking accessible, fast diagnostics.

GP Loyalty

Significant uptake in GP partnerships and repeated usage of referral pathways.

Patient Satisfaction

Improved NPS and feedback scores through a clearer, faster patient journey.

CONCLUSION

Through strategic pathway development and patient-focused marketing, Medical Imaging Partnership established itself as a national leader in the self-referral market. Knexu’s input enabled faster access to diagnostics, improved GP engagement, and enhanced operational readiness for scalable growth. Together, MIP and Knexu built a future-proof model for imaging delivery that balances NHS capacity support with commercial innovation.

Luke Minshall